Ferrari expands its sponsor portfolio with WHOOP deal starting in 2026

A new partnership has been confirmed for Maranello. Ahead of the 2026 Formula 1 season, Ferrari has signed an agreement with WHOOP, which becomes an official sponsor of the Scuderia. Ferrari and WHOOP will work together starting from 2026, with another sponsor joining the Maranello-based team in Formula 1. The American company officially becomes a […]

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