Ferrari will officially unveil the new SF-26 on January 23 at Fiorano. Here is everything you need to know about the schedule, live TV coverage and streaming, the first shakedown, and what is already known about the 2026 Formula 1 car that will be driven by Charles Leclerc and Lewis Hamilton.
With the 2026 Formula 1 season now approaching, anticipation is building for one of the most eagerly awaited moments of the winter: the presentation of Ferrari’s new car. The SF-26 represents the Scuderia’s official entry into a completely new regulatory era and marks the first public appearance of a project that has been entirely rethought from the ground up.
The unveiling of the new single-seater for Charles Leclerc and Lewis Hamilton will not be just a media event, but the concrete starting point of a season that promises to reshape the competitive order, thanks to technical regulations that differ profoundly from those of the previous era.
When the new Ferrari SF-26 will be presented: what to expect from the Fiorano launch
The presentation of the Ferrari SF-26 is scheduled for Friday, January 23, and will take place at Fiorano, a venue that holds deep symbolic value for the team. Ferrari has opted for a straightforward and functional format, avoiding a spectacular show in favor of a narrative focused squarely on the new car and the operational start of the season.
During the event, Ferrari will reveal the first official images, the definitive livery and the main design features of the car that will interpret the 2026 Formula 1 regulations. These rules are set to introduce more compact, lighter and more efficient cars, fundamentally changing the technical philosophy of the championship.
How the SF-26 will be unveiled: Leclerc and Hamilton on track immediately
The launch will take place in a digital format through Ferrari’s official channels, allowing fans around the world to follow the presentation live via streaming. Shortly after the unveiling, the SF-26 will head out on track at Fiorano for its first shakedown, using the 15 kilometers permitted by the FIA.
Charles Leclerc and Lewis Hamilton will both take the wheel, beginning the on-track development work ahead of the Barcelona tests, which will be held behind closed doors from January 26 to January 30. This initial outing will be a functional test, aimed primarily at checking reliability and baseline systems rather than outright performance.
Where to watch the Ferrari SF-26 presentation live on TV and via streaming
The presentation of Ferrari’s 2026 Formula 1 car will be broadcast live via streaming on the team’s official platforms. The day will also be extensively covered by Sky Sport F1, which will follow the event step by step with live links, images from Fiorano and the first reactions from the paddock.
Sky’s coverage will be available to subscribers both on television and via streaming through Sky Go. Fans will also be able to watch through NOW by purchasing the sport pass, ensuring widespread access to Ferrari’s first major event of the new season.
What we know so far about the new Ferrari F1 2026 car
The SF-26 has been conceived as a completely new project, born from regulations that redefine the overall philosophy of Formula 1 cars. Reduced dimensions and lower weight are intended to deliver a car that is more agile and predictable, with efficiency placed at the heart of the concept.
At the core of the project lies the new power unit, in which the electric component takes on a central role, delivering power on an equal footing with the turbocharged V6 internal combustion engine. The traditional DRS system will be abandoned, replaced by active aerodynamics that allow the car to adapt its behavior between straights and corners.
Ferrari has chosen a clear and measured approach: prioritizing balance, stability and reliability in the early stages in order to build a solid foundation ahead of the Barcelona tests and the subsequent Bahrain sessions. It is there that Ferrari is expected to introduce the version of the car that will effectively start the world championship, with rumors already circulating about a bold choice of materials for the cylinder head. The SF-26 therefore represents the first true proving ground for a new Ferrari, tasked with going all in on a season that could genuinely mark a fresh beginning.
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