Formula 1’s sponsor boom in 2026: record deals and a new commercial era

The pinnacle of motorsport is experiencing a level of prosperity never seen before. Formula 1 in 2026 is undergoing an unprecedented commercial revolution, becoming the most sought-after and lucrative sponsorship platform in global motorsport. With eleven teams on the grid, following the arrival of Cadillac and the transformation of Sauber into Audi, the paddock is […]