Following the official unveiling of the new SF-26, Ferrari has made the first 2026 merchandise items available for purchase on various platforms. Here’s a complete guide for fans interested in the new gear, along with the latest prices.
Early hints of the 2026 collection
Several days ago, Ferrari showcased the 2026 race suits on its social media channels, giving an early indication of the upcoming merchandise. The most notable changes included the return of a glossier red and a prominent role for white, confirmed by the new livery. Over the past few days, additional leaks have appeared online, which now seem to be accurate.
The first 2026 merch items
Coinciding with the SF-26 presentation, Ferrari released the first pieces of the 2026 merchandise collection. On both the Ferrari Store and Puma’s Ferrari section, three initial items are now available.
Click here to buy the Ferrari 2026 Authentic Team Polo!
On the official Scuderia di Maranello store, fans can pre-order the drivers’ caps, which will be shipped starting 27 February, priced at €48. The new 2026 polo, resembling the previously leaked model, is available from both the F1 platform and Ferrari Store for €90.
Additional products now available
Other items have also been added to both the Ferrari Store and Puma, though many are still pending release. These include the new 2026 t-shirt priced at €80 and the new hoodie at €120. The pre-season Bahrain test t-shirt, featuring red inserts near the shoulders and hips (as shown in the cover image), is not yet available. A women’s version of the polo is also available for €85.
Exclusively on the Ferrari Store, fans can purchase the new shirt for €120, while the half-zip 2026 hoodie can be pre-ordered on both platforms for €125.
Click here to buy the Ferrari 2026 Team Shirt
Upcoming releases
Jackets for 2026 will be released soon, similar in style to the 2025 models. Puma Motorsport’s website already provides some previews, though prices have not been confirmed. It is expected that they will be around €200, as in the previous season. Save this article to stay updated on the full 2026 Ferrari merchandise lineup.
The launch of the 2026 merchandise marks the true beginning of a new chapter for Ferrari fans, especially with the “Red and White” aesthetic returning to the forefront.
Click here to buy the Ferrari 2026 Team Hooded Sweat!
Fans looking to explore the full range of Ferrari merchandise and secure the best deals can visit the official F1 store by clicking here. This link opens in a new window, giving access to the latest items and offers directly from the official source.
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