Lenovo and F1 have extended their partnership, which began in 2022: the technology multinational will become the Global Partner of the sport starting in 2025.
F1-Lenovo, official renewal
Formula 1 and Lenovo announced today the multi-year extension of their collaboration, and starting from 2025, the tech giant will become a Global Partner of Formula 1. Lenovo, an official partner of the sport since 2022, will also be the Title Sponsor of two Grand Prix per season and will have increased advertising presence on the trackside.
As part of the agreement, Motorola (a subsidiary of Lenovo) will become the Global Smartphone Partner of F1, and it too will acquire advertising spaces on the trackside.
Stefano Domenicali’s comments
“I am pleased that Lenovo is becoming a Global Partner of Formula 1,” commented Stefano Domenicali, CEO and President of Formula 1. “Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create ever more unique moments for fans. Today marks a new chapter in a partnership that will continue to grow stronger. I look forward to continuing to work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure that F1 remains the most technologically advanced sport in the world for years to come.”
Yang Yuanqing’s comments
“We are thrilled to take our partnership to the next level by becoming a Global Partner of Formula 1,” added Yang Yuanqing, Chairman and CEO of Lenovo. “Through our innovative partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we are not only shaping the future of technology and motorsports, but we are also ensuring that cutting-edge technological advancements benefit everyone, creating unforgettable experiences around the world.”
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