Suzuka’s iconic 130R corner renamed in controversial sponsorship deal ahead of 2027 Japanese GP

Some corners are so iconic that Formula 1 fans do not need to look them up on a circuit map. Simply mentioning their names is enough to evoke decades of racing history, seemingly impossible overtakes and incidents that have become part of the sport’s legacy. Suzuka’s legendary 130R is one of them. Yet from 20 November 2026, at least officially, it will be known as Umamusume 130R. Because, apparently, even Formula 1 history now comes with a price tag.

The announcement was made on 12 November by Japanese video game developer Cygames, the company behind Umamusume: Pretty Derby. Cygames will become the first founding partner of the 2027 Japanese Grand Prix, scheduled to take place at Suzuka from 9 to 11 April.

Suzuka’s iconic 130R renamed under Cygames sponsorship agreement

The partnership also includes the naming rights to Suzuka’s famous high-speed 130R corner. Under the agreement, the historic section of the Japanese circuit will adopt the commercial name Umamusume 130R for approximately one year, beginning on 20 November 2026.

There is nothing against Cygames, of course. Sponsors help finance motorsport and have every right to seek visibility in return for their investment. But selling the naming rights to historic corners feels like a step too far.

Should Formula 1’s most historic corners become advertising opportunities?

Imagine if the Senna S at Interlagos, Eau Rouge at Spa-Francorchamps or Monza’s Parabolica, already named after Michele Alboreto, were suddenly to carry the name of a video game, an energy drink or an insurance company.

These are not simply sections of asphalt. They are names associated with the history of Formula 1, carrying memories that extend well beyond individual races or commercial partnerships. Fans can explore the achievements and historic milestones of the sport’s most famous venues through the Formula 1 circuit records and statistics.

Circuits should tell stories rather than advertise brands. And as far as we are concerned, 130R will always be 130R, even without the marketing department’s permission.