Maria Conti has been appointed as Ferrari’s new Chief Communications Officer. The former head of Maserati Corse will officially take up her role on November 3, reporting directly to Ferrari CEO Benedetto Vigna and joining the company’s Leadership Team. With over twenty years of experience in the automotive industry, she has previously worked with BMW, Mini, Alfa Romeo, and Maserati before arriving in Maranello.
Ferrari confirmed the appointment today, filling an important position within its corporate structure. The communications role had been temporarily overseen by CEO Benedetto Vigna following the departure of Francesca Montini, who later joined AC Milan. Conti’s arrival marks a significant step for Ferrari, particularly in a challenging period marked by fluctuations on the stock market and a lack of consistent results in Formula 1.
Starting from November 3, Maria Conti will operate from Ferrari’s headquarters in Maranello. Reporting directly to Benedetto Vigna, she will be part of the company’s Leadership Team, playing a crucial role in shaping Ferrari’s public image and communications strategy. Conti brings extensive expertise in the automotive and luxury sectors, having built her career at BMW, Mini, Alfa Romeo, and Maserati.
At Maserati, she initially led brand communications before being appointed head of Maserati Corse, where she managed the Formula E racing program and the broader motorsport business. In that position, she was responsible for commercial, brand, and international communication activities, helping strengthen Maserati’s global motorsport identity.
Ferrari CEO Benedetto Vigna commented: “Communication is an essential tool to convey the passion, excellence, and values that make Ferrari unique. Maria brings deep experience in managing prestigious brands and a modern vision of global communications. With her experience and strategic insight, she will help strengthen Ferrari’s ability to express the uniqueness that defines our brand.”
Maria Conti said: “Joining Ferrari is both an honor and a great responsibility. Ferrari represents excellence, passion, and a relentless drive for progress. The brand’s uniqueness is also reflected in the way it communicates. I believe in an integrated approach to communication—one that unites tradition and innovation while consistently and authentically expressing Ferrari’s values and spirit. Together, we will continue to tell, with vision and passion, what makes Ferrari truly unique.”
Conti will now be responsible for shaping Ferrari’s corporate communication strategy. Her influence will likely extend to the Scuderia’s Formula 1 division, where media management during this challenging championship season has been far from flawless, often giving the impression of a fragmented and inconsistent team image.
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