
Lego Parade controversy: Lewis Hamilton threatened to boycott it without additional compensation
Lewis Hamilton has reportedly expressed his frustration over Formula 1’s growing number of promotional commitments, with the Ferrari driver said to have considered boycotting the Silverstone Lego Parade unless additional compensation was provided.
Lego controversy erupts in Formula 1
Formula 1 drivers are not only focused on fighting for world championships. The sport has become a global entertainment platform, bringing with it an ever-growing calendar of sponsor activities and promotional events designed to engage fans around the world.
One of those events is the Lego Parade scheduled for Sunday morning at Silverstone, where the drivers will take part in a lap of honour using 22 fully functional Lego cars built by the Danish toy manufacturer and decorated in the colours of each Formula 1 team.
However, the event has already sparked controversy among several drivers. Max Verstappen has openly dismissed it as “a circus,” and now Lewis Hamilton has reportedly threatened to boycott the parade.
The initiative follows a similar event held at the Miami Grand Prix last year, but it has failed to win over many drivers. According to British media outlets such as The Telegraph and the Daily Mail, the issue is not related to safety, as the Lego cars reach only around 25 km/h, but rather to the increasing number of promotional and media activities that Formula 1 drivers are expected to attend without receiving additional compensation.
“It’s the most dangerous part of the weekend. I’m not sure I’ll take part,” the Ferrari driver joked during the FIA press conference, while avoiding the real issue behind his frustration.
The seven-time Formula 1 World Champion is reportedly among the first drivers to publicly voice this concern, although the dissatisfaction is said to be shared by several others on the grid. Despite Lewis Hamilton’s comments, Ferrari later confirmed that he will participate in Sunday’s Lego Parade.
The controversy mirrors similar situations seen in other sports. In golf, for example, Xander Schauffele and Patrick Cantlay led an initiative during the 2023 Ryder Cup in Rome to prevent Netflix cameras from entering the United States team room, arguing that players should be financially compensated for their participation in the documentary project.







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