Formula 1 passion is spreading far beyond the racetrack during the 2026 Italian Grand Prix weekend, with LEGO staging a series of free events across Milan and Monza for families and fans of all ages. Running from 3 to 6 September, the programme combines Ferrari history, Michael Schumacher tributes, interactive LEGO F1 experiences and activities linked to the partnership between LEGO and Formula 1.
The celebrations are spread across three main locations: Piazza Sempione in Milan, the Fan Zone inside Autodromo Nazionale Monza and Palazzo dell’Arengario in central Monza as part of the traditional Monza FuoriGP programme. The initiative adds another dimension to a weekend already bringing Charles Leclerc, Lewis Hamilton and Ferrari fans together in Milan ahead of the home Grand Prix.
LEGO F1 events in Milan celebrate Michael Schumacher and Ferrari
The centrepiece of the programme is in Piazza Sempione in Milan, where LEGO Italia is staging a special four-day event to mark 30 years since Michael Schumacher joined Ferrari. The initiative, supported by the Municipality of Milan, runs through Sunday, 6 September.
At sunset, the square changes appearance and becomes an open-air stage. Three large scenic installations shaped like LEGO bricks host a video and light show dedicated to the LEGO Icons Ferrari F2004 set and Michael Schumacher, recreating the legendary car associated with one of the most successful periods of the German driver’s career.
The celebration comes during a Monza weekend in which Ferrari is also honouring Michael Schumacher’s legacy on track, including a special 2026 Italian Grand Prix livery inspired by Michael Schumacher.
One of Michael Schumacher’s most famous messages accompanies the installation: “I have always believed that you should never, ever give up and that you should always keep fighting even when there is only the slightest chance.”
The message reflects values that LEGO also associates with creativity, perseverance and the power of building. The concept behind the initiative is that every major achievement, just like every creation, begins with the ability to imagine, experiment and continue building one brick at a time.
Light show runs every 30 minutes at Piazza Sempione
The activation officially opened on Thursday, 3 September with an inaugural evening hosted by Linus, the long-standing radio personality and artistic director of Radio Deejay. He was joined by Sky Sport F1 journalist and commentator Carlo Vanzini.
Both shared stories, anecdotes and memories connected with Formula 1 and LEGO before the evening show began. The performance is repeated every 30 minutes, with shows scheduled each day from 19:00 until 22:00.
Piazza Sempione has also been transformed into a large interactive building area. Visitors of all ages are invited to construct their own LEGO tile, which will eventually become part of a mosaic designed by Riccardo Zangelmi, Italy’s only LEGO Certified Professional.
Fans can help build an 85,000-brick Ferrari F2004 mosaic
The collective artwork is also dedicated to the LEGO Icons Ferrari F2004 set and Michael Schumacher. Measuring three metres by 1.8 metres, the finished mosaic will be made from almost 85,000 LEGO bricks in 22 different colours.
The project translates into physical form the same philosophy associated with Michael Schumacher’s career: consistency, discipline and the idea that even the most ambitious goals are achieved one piece at a time.
The building area is open on 3 and 4 September from 16:00 until 19:00, and on 5 and 6 September from 10:00 until 19:00. Access to all Piazza Sempione activities is free.
The Home of LEGO F1 arrives inside the Monza Fan Zone
LEGO has also returned to the Temple of Speed with “The Home of LEGO F1”, a dedicated area inside the Monza circuit’s Fan Zone designed to explain and showcase the partnership between LEGO and Formula 1 during the 2026 Italian Grand Prix weekend.
The experience is divided into several stages. The first is the Workshop, where fans can get a close look at the front wing and steering wheel from a LEGO F1 Big Build, one of the full-size 1:1 cars that featured in the memorable Drivers’ Parade at the 2025 Miami Grand Prix.
The route then moves into a more immersive experience, where visitors encounter two giant helmets that they can step inside to discover details and Formula 1-related curiosities.
The third area focuses on creativity. Fans can design their own digital F1 Team Minifigure, customise it to their preferences and then have the creation printed on an exclusive Team Pass.
Alongside the experience, the LEGO Pit Shop gives visitors the opportunity to purchase the complete range of LEGO products dedicated to Formula 1.
Charles Leclerc and Lewis Hamilton helmets displayed in Monza
The LEGO F1 programme continues beyond the circuit at Palazzo dell’Arengario in Piazza Roma, in the centre of Monza. Two areas have been created for families, motorsport enthusiasts and Formula 1 fans.
The first offers activity tables, LEGO bricks and Formula 1-themed photo opportunities for children and parents. The second is dedicated to LEGO Editions sets featuring the helmets of Ferrari’s current driver pairing, Charles Leclerc and Lewis Hamilton.
The display reflects the importance of Ferrari’s drivers to the home Grand Prix, with both Charles Leclerc and Lewis Hamilton at the centre of the Scuderia’s Monza weekend.
The Arengario area offers free admission on Thursday, 3 September from 18:00 until 20:00, while from Friday, 4 September through Sunday, 6 September it is open from 10:00 until 20:00.
LEGO Insiders programme also features during Italian GP weekend
The Italian Grand Prix weekend also provides an opportunity for visitors to discover LEGO Insiders, the company’s global loyalty programme, which is designed to reward members and has recently become available in LEGO Certified Stores.
Dedicated experiences, special activities and exclusive benefits are planned during the weekend to make the wider event even more memorable.
LEGO Italia Marketing Director Davide Cajani described the programme as a multi-stage experience built around the theme of a racing circuit.
“This activation fills us with pride and has been designed as a journey made up of several stages, a real circuit with different pit stops,” Davide Cajani said. “Building is our way of never giving up: one piece at a time, with consistency, creativity and ingenuity, whether alone, during a moment to yourself, or together with others.”
“It is the mantra that drives every one of our fans whenever they open a LEGO box, with the same passion for motorsport that has always belonged to Italy and the same determination you can feel at the circuit. That is why we invite everyone, adults and children alike, to come and play, build and experience a world of speed, engines and fun.”
With activities spread across Milan, central Monza and the Autodromo itself, the LEGO and Formula 1 partnership has turned Italian Grand Prix week into a broader celebration of motorsport, Ferrari history and creativity, with Michael Schumacher’s legacy providing the central theme for many of the events.
Potential issue to verify
The opening Italian sentence says the events run from Wednesday 3 September to Sunday 6 September, but 3 September 2026 was a Thursday, which is also correctly stated later in the text. The English version therefore uses the exact dates without calling 3 September a Wednesday.
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