Formula 1 partners with Jannik Sinner amid attempt to reach new fans. Jannik Sinner will be present at some Grand Prix events and will interact with fans.

Everyone Crazy for Jannik Sinner
The victory in the tennis Davis Cup on November 26 undoubtedly bears the signature of Jannik Sinner, who managed to defeat the world number 1 Novak Djokovic in the semifinals, undefeated in the competition for a remarkable 12 years.

He was the face of the Italian National Team, embraced by the numerous television audience that witnessed the event, recalling the enthusiasm generated in past decades by Italian sports giants like Alberto Tomba or Valentino Rossi.

And even Google’s recent report has confirmed that Jannik Sinner was the most searched personality on the search engine in our country in 2023. The San Candido tennis player has been a much-loved figure by sponsors in recent years, as evidenced by commercial agreements with Rolex, Lavazza, Technogym, Alfa Romeo, Parmigiano Reggiano, Gucci, Intesa Sanpaolo, Fastweb, and Nike.

F1 Hires Sinner
Formula 1, always in search of potential brand ambassadors and aiming to expand its audience, has officially announced a new collaboration with Jannik Sinner. “Being Italian, I have F1 in my blood, and I am very happy to work with the best brand in the world of motor sports and their extraordinary platform. It is an honor to become a ‘Friend of F1,’ and I am very grateful to have been chosen,” said the tennis player.

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For him, Stefano Domenicali has planned the role of ‘Friend of F1’ starting from the 2024 season: “Jannik is among the most talented young athletes in the world, and we are very pleased that he will become a ‘Friend of F1.’ As Formula 1 continues to grow and reach new and diverse fans, we must continue to work with personalities beyond our sport to open the way to a new audience. This wonderful collaboration with Jannik’s platforms will help us bring the world of F1 closer to the world of tennis.”

Jannik Sinner will be present at some Grand Prix events and will interact with fans.