Ferrari’s immediate success to boost 2022 Formula 1 ticket sales ‘like old days’. Ferrari success to boost F1 ticket sales 'like the old days'.

Italian manager and the current CEO of Formula One Group Stefano Domenicali feels the impressive form of Scuderia Ferrari in this start of the 2022 Formula 1 season and the strong package the F1-75 has shown will be good for the sport and will boost ticket sales “as in the old days”.

Stefano Domenicali served as the Ferrari team principal from 2008-14 and is now the CEO of Formula 1.

The Maranello team scored an amazing one-two finish in the first round of the 2022 Formula 1 championship, with Charles Leclerc and Carlos Sainz on top in the season-opening Bahrain Grand Prix. Stefano Domenicali admitted the outcome of the event was “good for everyone” and now expects an increase in ticket sales, especially for April’s Emilia Romagna Grand Prix, where Ferrari hopes to be able to score another great result in front of its own fans, after several years of disappointments

“There is no doubt that to see Ferrari back again and competitive is very good for everyone,” Stefano Domenicali admitted – “I am sure that this will have an impact on the number of tickets that the promoters will sell and I am expecting a big crowd at Imola as in the old days.” – he added.

Building upon his foresight of increased ticket sales, the former Ferrari boss explained Formula One was “in good health” with more companies and brands are taking interest in the sport.

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“You have seen also here the quality of the promotor, the energy that we want to bring to have a different experience for the fans in the paddock, in the grandstands, to try to give this moment of Formula 1 that is good. Let’s say, from a commercial point of view, we don’t underestimate in this moment that a lot of companies are investing in us. We see how many new brands are coming into Formula 1 and this is a sign that the business is really in good health. We need to do a step by step but for sure, the first signals are really encouraging and Formula 1 is at the moment in great shape. We need to make sure that everyone involved is doing the right job with the right intensity.” – F1 CEO Stefano Domenicali concluded.