Scuderia Ferrari has announced a new multi-year partnership with BingX, officially becoming a Team Partner. This is a historic agreement, as BingX becomes the first crypto exchange partner in Ferrari’s history, sending a clear signal of the Maranello team’s desire to explore new technologies and global engagement models.
The announcement was also shared on BingX’s social media, reshared by Ferrari’s official profiles, highlighting the meeting of two different worlds united by a common drive for innovation and performance. This message reinforces Ferrari’s positioning during a period of significant transformation in Formula 1, as the FIA 2026 regulations approach.
A partnership looking to the future
The collaboration brings together two entities guided by shared values such as precision, pursuit of excellence, and continuous progress. For Ferrari, the deal represents another step in its journey toward embracing emerging technologies and the digital world. For BingX, a leading crypto exchange and Web3 company, this marks their first entry into motorsport, a strategic milestone in their international expansion.
The shared goal is to create new experiences for fans, leveraging the potential offered by digital platforms and an increasingly global and connected audience.
The words of Ferrari
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, commented on the announcement, emphasizing the strategic value of the agreement:
“We are delighted to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner. This collaboration reflects our commitment to embracing emerging technologies in line with our forward-looking philosophy.”
Giorgetti then connected the partnership to the historic moment that Formula 1 is about to experience:
“As we approach a new era in motorsport with the FIA 2026 regulations, this alliance demonstrates our willingness to explore cutting-edge innovations both on and off the track, while remaining true to our tradition of precision and pursuit of excellence.”
A key point is the symbolic meaning of this choice:
“By choosing BingX as our first partner in the crypto exchange sector, we acknowledge the transformative potential of this field and the opportunity to engage with a broader global audience through new digital experiences.”
Fan activations and experiences
Over the coming years, BingX will be integrated into various Scuderia Ferrari HP activities. The agreement includes involvement in events, digital platforms, global content, and exclusive fan experiences, strengthening the bond between the team and its increasingly international fanbase.
With this move, Ferrari not only officially opens the doors to the crypto world but also sets a precedent. BingX becomes the first exchange to partner with the Prancing Horse, a collaboration that combines tradition and innovation at one of the most exciting and transformative moments in recent Formula 1 history.
The partnership with BingX marks a definitive cultural shift for the Prancing Horse, signaling that even a brand rooted in seventy-five years of tradition understands the necessity of the digital frontier. By aligning with its first-ever crypto exchange partner, Ferrari is not just securing a new revenue stream, but is strategically positioning itself to capture a younger, tech-native demographic that views the 2026 technical revolution through the lens of Web3 and digital innovation. As the team moves toward a new era on the track, this alliance ensures they remain equally competitive in the global digital economy, bridging the gap between the roar of the engine and the evolution of the blockchain.
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