Scuderia Ferrari HP is preparing for the 2026 season and has announced a long-term collaboration with San Pellegrino, the iconic Italian sparkling mineral water brand. The agreement brings together two world-renowned Italian brands that share a commitment to excellence, attention to detail, style, and the pursuit of quality.
The partnership aims to develop premium initiatives that combine motorsport, Italian lifestyle, and contemporary culture. These projects will include collaborations with the Ferrari Styling Center, digital-first content, and immersive experiences designed to engage younger audiences.
Ferrari welcomes San Pellegrino as a new official partner
Activations will cover both Formula 1 and the Ferrari Challenge Trofeo Pirelli, the single-make series founded in 1993. Lorenzo Giorgetti, Chief Revenue Officer of Ferrari, commented on the agreement, emphasizing its symbolic value.
“Scuderia Ferrari has always drawn strength from the Italian spirit—a way of creating and living that combines craftsmanship, beauty, and a constant pursuit of improvement. In San Pellegrino, we recognize a partner that embodies that very same spirit,” Lorenzo Giorgetti said.
He also highlighted Ferrari’s commitment to expanding the fan experience. “Their dedication to elevating everyday moments reflects our ongoing mission to push performance further. Together, we want to offer experiences that are authentically Italian and future-focused, celebrating a shared heritage and opening new ways to connect with the next generation.”
A new step in Ferrari’s brand growth
For Scuderia Ferrari HP, this partnership represents another expansion of its global partner network. The goal is to create experiences that reflect the team’s values both on and off the track. Collaborating with San Pellegrino aligns perfectly with this vision, uniting two Italian centers of excellence, bringing new content to international audiences, and strengthening the connection between Ferrari and contemporary lifestyle.
Formula 1 continues to evolve into more than pure competition; it is now a powerful platform for cultural and creative connection. Ferrari and San Pellegrino have embarked on a journey that blends tradition, quality and innovation – and fans can look forward to seeing the partnership come to life from 2026 onwards.
