Ferrari continues to strengthen its structure: the Italian side has officially announced that Lorenzo Giorgetti joins the team today with the role of Chief Racing Revenue Officer, reporting directly to CEO Benedetto Vigna.
Lorenzo Giorgetti has gained extensive experience in growing the business of prestigious sports clubs which will bring significant benefits to sponsors and Ferrari. Lorenzo Giorgetti was recently Chief Commercial Officer of AC Milan and played a decisive role in the commercial and marketing progress of the club. Previously, he led the commercial direction of RCS Media Group’s sports division for a decade and is currently a board member of the Global Esports Federation.
Chief executive officer Benedetto Vigna said: “We are delighted to welcome Lorenzo as Chief Racing Revenue Officer. With his experience and leadership, Ferrari will further develop long-term partnerships with our sponsors across sporting activities – including the expanding world of Esports – and with the passionate global fan community.”
“Becoming part of Ferrari is a true honor, which I welcome with great emotion and a deep sense of responsibility. I am excited about great development opportunities with our partners and fans. And a profound sense of responsibility towards the Ferrari history and tradition, as well as towards all those in the world who nurture a unique passion for Ferrari,” said Lorenzo Giorgetti.
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