Ferrari has officially announced the extension of its long-standing partnership with Philip Morris International (PMI), a collaboration that has lasted over fifty years and is now entering a new phase involving both the Scuderia and the Ferrari Challenge Trofeo Pirelli.
Starting from the Abu Dhabi Grand Prix, the ZYN brand will appear on the SF-25, marking the beginning of a series of events for the upcoming season. Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, expressed his satisfaction: “Ferrari has always valued partnerships based on innovation, responsibility, and a vision oriented towards continuous improvement, with a focus on the future.”
“Our renewed collaboration with PMI is a concrete expression of this approach and continues a relationship that has lasted over fifty years, founded on scientific progress and a long-term perspective. While PMI advances the development of smoke-free alternatives, we are proud to evolve together, combining our shared values of excellence, discipline, and innovation to drive progress both on and off the track.”
Ferrari and PMI will continue exploring opportunities grounded in research and technical innovation, all consistent with a partnership that has historically supported the team’s ambitions. Every activity created through this collaboration will follow strict principles of responsibility and be targeted exclusively at an adult audience. The Abu Dhabi Grand Prix marks the first step of this new phase, introducing the ZYN brand to the world of Formula 1.
The Abu Dhabi Grand Prix marks the official start of this exciting new chapter – and fans won’t have to wait long to see the ZYN logo in action under the Yas Marina floodlights.
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