Scuderia Ferrari Formula 1 driver Charles Leclerc and Team Principal Frederic Vasseur have expanded their partnership beyond the racetrack. Both figures are now part of the leadership structure of SWI Group, a Geneva-based alternative investment platform with interests across real estate, credit and finance, and data center operations.
In recent days, reports from France confirmed that Charles Leclerc has joined the SWI Group, a company born from the March 2025 merger between Icona Capital and Stoneweg. The newly formed entity manages assets exceeding €10 billion and is now turning its attention toward so-called “emotional markets,” aiming to bridge the gap between high finance and sectors such as professional sports, media, and entertainment.
In this context, the announcement made on April 3 and re-emphasized in May—also published as a sponsored article on Adnkronos—regarding the creation of a Sports and Entertainment Committee within SWI Group comes as no surprise. This strategic committee seeks to enhance the group’s positioning in areas that combine audience engagement with new financial models.
Notably, both Charles Leclerc and Frederic Vasseur have been included in the group’s strategic governance team. The Ferrari connection runs deep, as the company’s co-CEO and Chairman of the Board, Max-Hervé George—a prominent figure in European finance under 40—also shares ties with the brand. In fact, George participated in the Ferrari Challenge racing series last year, finishing eighth at Circuit Paul Ricard.
According to SWI Group’s official statement, Charles Leclerc will provide strategic input for the company’s expansion into the sports and entertainment sectors. As outlined by French outlet F1i.Autojournal, the 27-year-old Monegasque racing driver is expected to contribute to initiatives involving sports technology, immersive content, and innovative fan economy models—an area gaining traction in the age of digital interactivity and engagement.
Charles Leclerc has already built a diverse investment portfolio outside of Formula 1. His ventures span from luxury watch trading to real estate development, and more recently, to the food industry through his own brand of artisanal ice creams. His collaboration with SWI Group represents a further step in solidifying his presence in the business world, aligning with a trend among top athletes to leverage their brand power in financial and tech-driven sectors.
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