The 2026 Italian Grand Prix at Monza is projected to generate an economic impact of at least €343 million for Lombardy, with more than 380,000 spectators expected across the Formula 1 weekend. Ferrari’s passionate home support and the growing interest surrounding Kimi Antonelli are contributing to what promises to be a record event at the Temple of Speed.
The 97th Italian Grand Prix will take place on 6 September, with demand already exceptionally high and Sunday tickets for the 2026 Italian GP sold out. The projected economic return would represent an unprecedented contribution to businesses and communities across Lombardy.
2026 Italian GP economic impact estimated at €343 million
Massimo Feruzzi, managing director of tourism marketing company JFC, explained the calculations behind the forecast in comments to Il Sole 24 Ore.
“We estimate that the event will be worth around €104 million to businesses across the tourism supply chain through hospitality, food and beverage, retail and events, with a further €43 million generated through indirect and induced impact. The legacy value for the local area is €34 million, while the visibility and positioning of the Monza and Autodromo Nazionale brands are worth €161 million,” Massimo Feruzzi said.
The new projection is slightly higher than the €339 million economic impact previously associated with Monza. For the entire 2026 weekend, forecasts point to more than 380,000 spectators, almost 44,000 tourist arrivals and approximately 127,000 overnight stays in the surrounding area.
Premium hospitality demand grows at Monza
Massimo Feruzzi explained that several factors are driving the increase in the Italian Grand Prix’s economic value.
“On the one hand, there is an increase in spectators and guests choosing to stay for the Grand Prix. On the other, there is a widespread — although uneven — increase in the prices of the services offered. Finally, growing interest in the event is translating into increasingly strong demand for higher-level experiences,” Massimo Feruzzi added.
Hospitality is the strongest-performing sector, recording an 18% increase compared with the final figures from 2024. Growth has been driven by VIP packages and exclusive experiences purchased by major companies, reflecting the wider demand for high-end Italian Grand Prix hospitality.
ACI Blueteam, the ACI Club travel agency, will make its Monza debut with Capolavoro, a brand dedicated to luxury experiences. The historic timekeepers’ tower on the start-finish straight has been included in the programme through three different packages, with prices beginning at approximately €5,500. Transfers and hotel accommodation in Milan can also be added.
International visitors drive Monza hotel demand
International arrivals are the main driver behind the expansion of Monza’s tourism business, with most foreign visitors travelling from the United Kingdom, the Netherlands and Germany.
Maurizio Naro, president of Federalberghi for Milan, Lodi, Monza and Brianza, said accommodation demand was spreading well beyond the immediate area surrounding the circuit.
“Four- and five-star hotels within 25 kilometres of the circuit are heading towards a sell-out, while those approximately 50 kilometres away are recording their best figures of the season. Prices at properties close to the circuit have at least doubled on average, while hotels in Milan are recording an increase of 70%,” Maurizio Naro explained.
Interest in short-term accommodation is also increasing. Airbnb data shows searches in the Monza area have risen by 25%, further demonstrating the scale of demand generated by the Formula 1 weekend.
Visitors preparing for the event can consult the 2026 Italian GP fan guide for information about trains, circuit access, entrance gates and the complete Monza weekend schedule.
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