Every year, they welcome hundreds of thousands of people, offering them the opportunity to get up close to cars, trophies, photographs, and many other precious memorabilia related to Italian motorsport. They are the Ferrari Museums, located in Maranello (about 300 meters from the Scuderia headquarters) and Modena. A piece of the Italian national history, carefully preserved and respected by Michele Pignatti Morano, the director of both establishments, who has given an interview to the official Ferrari website to explain in detail what visitors can expect from these two locations.
“The Ferrari Museum in Maranello is the company’s long-time exhibition space, managed directly by the company since 1995 and it is located close to the most important Ferrari sites, such as the factory itself with its entrance that has remained unchanged forever, the headquarters of the Scuderia and the Fiorano track. It is a must-see destination for any Ferrari fan and it hosts 400,000 visitors from all over the world every year. The Maranello exhibition focuses on the Company, car production, the evolution of manufacturing processes, the Supercars which led the way in the marque’s technological innovation, the history of the Scuderia since its very beginning, the cars and drivers who have won the Formula 1 world championship, which are celebrated in the Victory Hall.” – he added.
“Since 2014, the Modena Museum complements the one in Maranello, adding to the experience offered to visitors with a look at the history and early days of Enzo Ferrari, his birthplace, the nearby office of his father which houses the Ferrari Motor Museum, as well as a futuristic exhibition pavilion, home to temporary exhibitions that are changed every year on Enzo’s birthday, 18th February.” – Michele Pignatti Morano explained.
The 100th anniversary of Enzo Ferrari’s first victory
On June 17th, the 100th anniversary of Enzo Ferrari’s first victory at the Savio Circuit will be commemorated. Michele Pignatti Morano has announced that there will be special celebrations for this event. Here are the details.
Michele Pignatti Morano’s announcement:
The 17th June is the one hundredth anniversary of the Enzo Ferrari’s first win, which came at the Savio circuit near Lugo di Romagna, which is where Francesco Baracca came from. It was on that day, back in 1923, that Ferrari met the father of the famous aviator for the first time, from whom he would later “inherit” the Prancing Horse emblem. The Modena Museum, dedicated to our founder, is celebrating the anniversary with a re-enactment of the event, capturing the competitive spirit of those days from 1920 to ’25. On Saturday 17 and Sunday 18 June, visitors will be able to see a special installation in the museum’s convention hall which will be part of the museum experience for this occasion. That alone is a good reason to visit this weekend and furthermore, all proceeds from those days will be donated to charity in support of the Emilia-Romagna disaster fund.
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Finally, Pignatti Morano reflected on his passion for the company: “I was born in Johannesburg, South Africa on 2 February 1966, the sixth of seven children. My father was a diplomat who travelled the world, but he was originally from Modena. I’ve been working in Ferrari for over 20 years and have gained experience in several areas. I started in marketing as a sponsorship manager, then I worked on our corporate businesses such as theme parks and now I am in charge of the museums. My children, and several of my friends, say I have the best job in the world. I am indeed lucky to represent the great brand that is Ferrari every day and every year, over 600,000 visitors come to the museums from all over the world, to enjoy a unique experience linked to the Prancing Horse. Along with my colleagues, it is our role to convey the passion embodied by this great brand. As Enzo Ferrari said, “you cannot describe passion, you have to experience it.” And that is what we try to do every day in the museums. Working at Ferrari is an honour and also requires a lot of passion and sacrifice, which is only possible with the support of a wonderful family behind you.” – Michele Pignatti Morano concluded, as reported by the official Ferrari website.
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