All F1 teams are commercially valuable due to the number of eyes on them. However, Ferrari’s value is like no other.
You first have Ferrari as the racing brand, one of the most prestigious car brands. Adding to this, you have 40 extra official partners in the 2026/27 season. Combined, these sponsorships help fund and drive the Ferrari F1 team, and they range from race suit sponsors all the way to banking and logistics.
Who Are Ferrari’s Sponsors in F1
Some of the main sponsors for the Scuderia team are:
- HP (technology company)
- Shell (fuel and lubricants supplier)
- Puma (sportswear brand)
- UniCredit (Italian banking group)
- IBM (US technology and cloud services provider)
- CEVA Logistics (global freight operator)
- Ray-Ban (eyewear brand)
- Richard Mille (luxury Swiss watchmaker)
- Chivas Regal (Scotch whisky brand)
- Peroni Nastro Azzurro (Italian premium beer)
- San Pellegrino (Italian sparkling water brand)
- Whoop (human-performance and fitness tracking)
- BingX (crypto exchange)
What Are They Worth?
According to several industry resources, HP’s sponsorship alone is worth $55 to $75 million per year. This is actually one of the most valuable sponsorship deals in F1, just behind Red Bull Racing’s deal with Oracle.
Shell’s partnership has been long-standing and is estimated to be worth $35 to $50 million per year. Other major partners include IBM at $15 to $25 million, Puma at $10 to $18 million, UniCredit at $7 to $12 million, and CEVA at $4 to $7 million.
They’ve had a gambling sponsor since 2022 as well. It has been valued at $108 million over its lifetime. Platforms that offer a wide range of Slingo games, like Slingo Extreme, alongside traditional casino offerings are extremely valuable for race teams. This is mainly due to their revenue-split deals that generate a lot of revenue.
In total, Ferrari’s sponsorship deals generate over $243 million per year. Adding to this funding, you have long-term brand deals, their personal brand, broadcasting deals, and more, so they generate plenty of revenue for the team to innovate.
How Does the Team Use the Funds?
Ferrari’s sponsorship income directly supports car development, salaries, operational logistics, and the wider Maranello facility.
Driver’s salaries in particular don’t count towards the F1’s cost cap. That’s why they were able to secure Lewis Hamilton for $446 million. Reports suggest the HP title deal helped underwrite that signing as well.
Sponsorship money also helps fund technical developments at the Gestione Sportiva, marketing, and brand activations across the Tifosi network, esports investment, and the team’s digital content output.
The Future of Ferrari’s Sponsorship Deals
The future of Ferrari will be like its past, strong. They have such a large brand that they can effortlessly attract sponsorships from well-known brands like Shell, Puma, and Ray-Ban, all within the multiple tens of millions.
A lot of these partners will remain sponsors for a while. Ferrari seems to value loyalty. Therefore, we imagine that a lot of these brands will remain with the team for a while.
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