Video: Lewis Hamilton brings F1 star power to Ralph Lauren’s Milan Fashion Week opening. Lewis Hamilton attended the Ralph Lauren Spring/Summer 2027 show in Milan.

Lewis Hamilton was once again at the centre of attention away from the Formula 1 paddock, as the Ferrari driver appeared at the Ralph Lauren Spring/Summer 2027 show during Milan Fashion Week Men’s. The event marked one of the high-profile openings of the fashion calendar, with Hamilton adding major sporting star power to the occasion.

The seven-time Formula 1 World Champion has long been known for his close connection with fashion, and his presence in Milan underlined once again how far his influence extends beyond motorsport. Hamilton has built a public image that combines racing success, personal style and cultural relevance, making him one of the few F1 drivers able to move naturally between the paddock, luxury fashion events and global lifestyle platforms.

Vogue highlighted his appearance at the Ralph Lauren Spring/Summer 2027 show, noting that Milan Fashion Week Men’s had officially begun and describing Hamilton’s presence as a fitting way to start the event. For Formula 1 fans, it was another reminder that Hamilton’s profile remains one of the strongest in the sport, especially now that he represents Ferrari, a brand with its own deep links to Italian identity, luxury and prestige.

Hamilton’s appearance at Ralph Lauren also comes at a time when the relationship between Formula 1 and fashion continues to grow. Drivers are no longer seen only as athletes arriving at the circuit in team clothing. They are increasingly viewed as global personalities, with their outfits, partnerships and public appearances becoming part of their wider brand.

For Ferrari, this visibility is particularly valuable. The Briton’s presence at major international events helps keep the Scuderia connected to audiences beyond traditional motorsport circles, strengthening the crossover between Formula 1, fashion and luxury culture. It is one of the reasons his move to Maranello carried such enormous commercial and media significance.

While Hamilton’s main focus remains his work on track with Ferrari, moments like this show why he remains one of the most marketable figures in global sport. Whether he is fighting for victories in Formula 1 or attending one of Milan’s most important fashion events, Lewis Hamilton continues to generate attention far beyond the racing world.