The conclusion of a motorsport season, highlighted by the triumph at the 24 Hours of Le Mans, has inspired a captivating light exhibition at the Maranello factory. In the words of Chairman John Elkann, this spectacle pays homage “to the dedicated women and men of Ferrari, who achieve the extraordinary, and to our global Ferrari family, which renders our company unparalleled.”
Chairman John Elkann describes it as “a passage through light, sounds, and visuals that encapsulate the essence of our identity, celebrate our triumphs, and project our gaze toward a radiant future.” The backdrop comprises some of the most iconic structures, serving as canvases for light projections that articulate the distinctive character of a workforce exceeding 5,000 individuals.
This mesmerizing showcase involves 400 pieces of equipment, featuring moving head lights, projectors, and LED light bars, transforming the stage into an expansive setting spanning over a kilometer. The luminous experience will unfold daily until the culmination of the year-end festivities.
Videos of historic models, such as the 125 S debuting in 1947 and the triumphant return of the two 499Ps in June, are projected onto the brick arch framing the historic entrance. Progressing along Viale Enzo Ferrari, aglow in red, leads to the former paint shop tower, serving as a colossal screen adorned with the values emblematic of the Prancing Horse: Individual and Team; Tradition and Innovation; Passion and Achievement.
Subsequent buildings chronicle the year’s highlights, featuring the faces of numerous workers contributing to each facet of the company’s identity: Racing, Sports Cars, and Lifestyle.
The Wind Tunnel, envisioned by Renzo Piano, symbolizes technological innovation permeating every facet of company life. Colored beams replicate the aerodynamic flows within the tunnel, offering an imaginary glimpse into one of the most secluded structures on the campus.
The journey seamlessly transitions to the forthcoming chapter in Ferrari’s history, directing attention to the “e-building” set to inaugurate in June, illuminating the nucleus of the new 100,000 square meter area under construction.
Sustainability was a pivotal focus in crafting this special evening in Maranello, adhering to the strictest energy-saving standards.
Watch as the light show, created at the Maranello Factory, comes to life:
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