After an intense trio of events, Formula 1 takes a Sunday break before landing in Las Vegas next week. There is a cloud of controversy around this event: at the announcement of the city’s return to the calendar, purists frowned, stating that Liberty Media is only seeking spectacle, overshadowing the sporting aspect. Recently, even Americans have joined the complaints, as the structures set up for the occasion obstruct traffic and much of the view of the monuments. Furthermore, organizers insisted on covering them with tarps to prevent casual passersby from watching the race.
For better or worse, great anticipation has built up around the event, fueled by social media promotion, with the promise that it will be something unique. At the moment, however, the show is only guaranteed off the track, with the presence of numerous international artists and fireworks. Moreover, one of the aspects they were counting on was the growing interest of Americans in Formula 1, which historically has been quite limited.
Ticket prices
In recent years, however, with many marketing strategies, they are also reaching audiences across the ocean. The boom is remarkable, as seen from the full stands in Miami and Austin, yet in Las Vegas, it seemed not to catch on. Or rather, the barrier between fans and drivers was the insane ticket prices, a fairly common ailment in the current circus. Since the expected numbers were not being reached, organizers were forced to reduce ticket prices (click here to buy the last discounted tickets for the Las Vegas Grand Prix)
As reported by Joe Pompliano on Twitter, as of August 10, the cheapest tickets for Thursday cost $385, while now they are only $162, a 58% drop. On Saturday, the decline is less, as prices went from $1645 to $1087. On Friday, however, there are the more “affordable” offers: from $825, they dropped to $312, losing 62%. But the drop in demand has also affected hotels, which have reduced their rates. To explain this, in addition to the not-so-rosy economic situation, there are numerous variables, such as the fact that both championships have already been awarded and there was the threat of several strikes. The hope is that this is a signal for current managers since it is not the first time that similar situations have occurred, and fans have complained about exorbitant prices.
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