The unveiling of the Ferrari Luce, the first fully electric model produced by the Maranello-based manufacturer, has sparked intense debate throughout the Ferrari community and the wider automotive world. Among the most prominent critics was former Ferrari president Luca di Montezemolo, who voiced significant concerns about the project and its place within the brand’s heritage.
Responding to those criticisms was Ferrari vice chairman Piero Ferrari, who encouraged detractors to reserve judgment until they have experienced the car firsthand.
“Criticism is part of the game, but the real verdict comes from behind the wheel. Anyone who gets the chance to drive it may reconsider many of their current opinions,” he explained.
Ferrari’s Global Marketing Director, Emanuele Carando, also acknowledged that the Luce was always likely to divide opinion among enthusiasts and industry observers.
“We knew it would generate discussion. There will be enthusiastic supporters and others who remain highly skeptical, and that is a reaction we consider completely natural.”
Among the first people to test the new vehicle were Lewis Hamilton and Charles Leclerc. The Monegasque driver expressed his appreciation for the project, highlighting Ferrari’s ability to transfer its distinctive sporting DNA into an entirely new segment of the automotive market.
“The sensations are still what you expect from a Ferrari, even though it is a car unlike any other the company has produced before,” Charles Leclerc said.
The Ferrari Luce represents a major milestone in the manufacturer’s history as it enters the high-performance electric vehicle market. While opinions remain divided, Ferrari believes the model preserves the emotional driving experience that has defined the brand for decades while embracing a new technological era.
The Ferrari Luce is scheduled to reach customers before the end of 2026 and is expected to carry a starting price of more than $600,000.
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