Online Bookmakers’ Blog Pages: Are They Useful for Bettors?

There is a lot of information out there on the internet that punters turn to, with the goal of gathering as much data as they can to help figure out betting picks. It’s important to pull together statistics to paint a picture of what the most likely outcome of a football match is going to be, otherwise, the bet would be a completely random selection with no emphasis on value.

Bettors can turn to official league sites, good statistics sites and even coverage from the media about the latest team news, injuries and match previews. An often underused alternative to all that are blog posts which are written by experts, and are posted as part of an online bookmaker website experience.

Finding a Bookmaker

Finding a high-quality betting platform doesn’t have to be a massive undertaking when you use a handy review site like ClubSport. By breaking down the strengths and weaknesses of different operators and rating them, informative sites like that can help direct punters to a safe, reputable bookmaker that has top features and odds.

But not all bookmakers go the extra mile and have a regular blog post about the world of sport, but for those that do, there can often be some great nuggets of information buried in them.

Branded Means Important

Any sports blog that comes from a bookmaker means that they are branded, which is something important. Because they are part of the operator’s identity, then there is a need for the content to be of quality, which will just reinforce the overall trust and reputation that the bookie has.

To strengthen that, bookmakers often turn to experts from their field, like a former jockey chipping in with insights into a big festival, or a former football player writing weekly football tips. That adds weight to the branding because a sports fan will see a familiar face, be more inclined to read what they have to say compared to a random stranger, and naturally trust them more.

Event Previews

When big sporting events like the World Cup or the Cheltenham Festival are on the horizon, these are naturally important times for the sportsbook. That’s when business gets a boost, with more punters than usual interested in placing a wager.

Bookmakers can tap into this by providing content through their blogs. A big preview of the next Six Nations rugby, for example, will just fuel extra interest in the event as well as the betting markets like handicaps and points totals for the matches.

Event previews in bookmaker blogs typically have important information like the current form of players and what to expect from the style of play of certain teams or athletes. Because the majority of these come from the angle of an expert, then it does give them weight, particularly when it comes to recommending bets.

Sports Betting Tips and Previews

Bookmaker blogs usually consist of betting tips, which is something that a lot of punters heavily lean on. Again, the potential advantage of those tips coming from bookmaker blogs, is that they come from experienced people who are probably compensated to put their name to the articles.

More often than not you can find real gems of information in these blogs, like extremely well-researched golf statistics for a tournament, and in-depth looks at form for big horse races. There are usually direct tips as well, presented in a way of being what the blog post author would do.

That in turn means that tips are well-researched and of high quality. It doesn’t of course mean that they are going to be correct. No tipster can guarantee to be right 100% of the time, just as no bettor wins every single bet that they place. There are always risks involved with gambling.

Promotions and Bonuses

The other great aspect of bookmaker blogs is that they can drop details of the operator’s features, promotions and bonuses as well. While this is a marketing ploy from the operator, it is still very useful information for readers, because the bonuses are typically related to the event preview or betting tips.

Understand What They Are

Blog pages at bookmakers can be useful and informative, but at the same time, it is worth remembering what they are. They are from bookmakers who have a vested interest in you using their products and so you may feel a little more pressure to bet, simply because of where the tips are coming from.

It’s also typical to find mention of longer-priced betting options too, because those are more appealing to casual punters. There’s enough in bookmaker blogs to pick up some helpful information, but don’t rely on it solely. Always be prepared to do your own research on top, cross-reference information with other sources and trust your own tipping skills and strategies too.