Ferrari-IBM, Multi-Year Agreement
Following HP, IBM has also chosen Ferrari. Scuderia Ferrari has just announced a multi-year agreement with the leading digital technology company, which will become the new Premium Partner of the team and the Driver Academy in IT consulting.
The agreement, effective January 1, 2025, will see Big Blue provide its expertise and tools to create cutting-edge digital solutions.
Lorenzo Giorgetti’s comments
“We are proud to launch this partnership with IBM, one of the most prestigious technology and digital consulting companies in the world,” commented Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer. “Our two companies share values such as the pursuit of excellence and the desire to push beyond limits in our respective fields, while combining our technology and skills to achieve the highest quality and operate with the most advanced technologies. IBM, like Ferrari, relies on talented people to grow its team and is therefore the perfect partner to bring motorsport enthusiasts and our loyal fans into a new dimension at a time when Formula 1 has never been more popular among young people. The collaboration with IBM will allow us to offer Scuderia Ferrari fans unprecedented experiences.”
Jonathan Adashek’s comments
“Formula 1 is about seconds, both on and off the track. Scuderia Ferrari’s ability to rapidly deliver intriguing experiences for fans across diverse areas by processing the massive amount of material at its disposal will be enhanced by the benefits of our technology,” added Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. “Combining its fan base and historical relevance with the most cutting-edge innovative solutions will put Scuderia Ferrari HP in a position to boost its global engagement while modernizing and expanding its digital assets.”
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