The expansion of Ferrari’s network of associated brands continues, as the team has recently revealed a partnership with Chivas Regal, a renowned Scotch whisky brand.
The announcement came on the eve of the Las Vegas weekend, during which the Maranello team will aim to close the gap to McLaren in the Constructors’ Championship standings. The team, led by Vasseur, is strongly targeting the world championship title, as confirmed by the Ferrari drivers.
Chivas Regal becomes Ferrari’s new partner
“We are pleased to announce the collaboration with Chivas Regal,” said Ferrari Team Principal Fred Vasseur in commenting on the partnership. “This is an agreement based on shared values such as the continuous pursuit of excellence, attention to detail, and craftsmanship. With Chivas Regal, we are united by the desire to improve and be the benchmark in our fields.”
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, also commented on the announcement. “Chivas Regal is a dynamic brand that has chosen to get closer to motorsport with Ferrari. We will work together to bring Formula 1 even closer to the fans.”
“This partnership allows us to accelerate our pace towards the world of racing,” said Jean-Etienne Gourgues, CEO of Chivas Brothers. “Ferrari has always been a pioneer in sports, and for this reason, it is the perfect partner. We look forward to maximizing the collective reach of our brands and raising awareness about the risks of drinking and driving.”
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