Title Partner of the Australian GP
The 2025 Formula 1 World Championship will kick off at Melbourne’s circuit in Australia, where a new luxury brand will make its debut in the sport: Louis Vuitton. As announced by the renowned French fashion house, it will be the Title Partner of the season’s opening event—but that’s not all.
Official Partner for a decade
Formula 1 has secured a ten-year partnership with Louis Vuitton, which will become an official partner starting with the upcoming season. This means the French brand will be a major sponsor at every track throughout the championship and will play a key role in high-profile moments such as the opening ceremony and the trophy presentation on the podium. The trophies themselves will be housed in the elegant Louis Vuitton Trophy Trunks.
Stefano Domenicali, President and CEO of Formula 1, expressed his excitement about the partnership: “We are thrilled to welcome Louis Vuitton as the Title Partner for our first race of 2025. This partnership brings together two global icons, united by a shared passion for innovation, excellence, and creativity, making them both timeless success stories. Louis Vuitton’s presence not only enhances the Formula 1 experience but also celebrates the fusion of luxury, craftsmanship, and the pinnacle of motorsport competition. 2025 will be a monumental year for Formula 1, and I am proud to begin it alongside our esteemed partners at Louis Vuitton.”
His sentiments were echoed by Pietro Beccari, President and CEO of Louis Vuitton: “I am immensely proud of this partnership between Louis Vuitton and Formula 1, as we share the ambition to always strive for innovation, craftsmanship, and precision. The synergy between our two worlds is reflected in the expertise of our ateliers and garages, our artisans and engineers, while also celebrating the extraordinary performances of champion drivers who embark on a journey of excellence with every race.”
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