We respect Lewis Hamilton’s suffering over the loss of his beloved bulldog, but it’s remarkable to consider how a dog became a true character in the F1 paddock, eliciting an unexpectedly emotional reaction compared to other figures in the circus.
He was the dog with the pass. Images of Roscoe roaming freely along the Monte Carlo marina piers have become iconic, as security would open gates to let him wander back and forth. Hamilton managed to make his pet a real paddock character, despite being just an animal.
Roscoe had an Instagram account with 1.3 million followers and was described in his bio as the vegan bulldog. His popularity even generated an income, reportedly around 700 euros a day. It is said that the seven-time world champion skipped Pirelli tests at Mugello, where he was supposed to test 2026 tires, to stay close to his loyal bulldog.
This gesture reflects the deep bond Lewis Hamilton had with his dog, grieving Roscoe as if he were a human. Anyone who has had a pet knows how profound the connection can be, and making the decision to euthanize must have been devastating.
“After four days in intensive care, during which he fought with all his strength, I had to make the hardest decision of my life and say goodbye to Roscoe. He never stopped fighting until the end. It is one of the most painful experiences, and I feel a deep connection with all who have experienced the loss of a beloved pet. I am very grateful and honored to have shared my life with such a beautiful soul, an angel, and a true friend. Bringing Roscoe into my life was the best decision I ever made, and I will forever cherish the memories we created together,” Hamilton said.
While fully understandable, it’s worth reflecting on how love for a pet in the social media era can trigger effects that are both fascinating and worthy of study. Ferrari posted: “Roscoe was a fantastic dog and we will never forget him.” McLaren added, “…Roscoe was a paddock star and we will miss him,” while Mercedes wrote, “…he will always be part of our family.”
Even the FIA shared a post: “The FIA family is saddened to learn of Roscoe’s passing. Our thoughts are with you, Lewis.” It is noteworthy how significant the media impact was, given the numerous messages Hamilton received from fellow drivers.
The grief has transcended personal boundaries to become collective. According to Dr. Riccardo Ceccarelli, mental coach and head of Formula Medicine, Hamilton has always said he needs to “feel” full support from those around him to recharge. We may see a particularly motivated Hamilton at the Singapore Grand Prix this Sunday, demonstrating how one can respond to pain.
What remains striking is how a dog can provoke a shared sentiment, earning major headlines across top newspapers and websites beyond motorsport. The comparison with the almost simultaneous passing of Enzo Osella is also thought-provoking, reminding us of the realities we live in, however virtual they may seem.
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