The partnership between Ferrari and Marlboro dates back from 1973, but as Enzo Ferrari wanted it was only displayed on the drivers’ suits and helmets. The ‘Drake’ wanted only technical supplier brands on its car, to maintain the racing spirit of its cars. The agreement was then modified in 1984, when the American company was granted the opportunity to occupy a space on the livery. In 1997, a further step forward, with the role of title sponsor and it was the “Scuderia Ferrari Marlboro” that officially won Formula 1 titles in the early 2000s. From 2007, with the rules against smoking advertising accepted by Formula 1, the partnership remained in terms of color references and then in 2018 the ‘Mission Winnow’ brand appeared on the red cars. A controversial brand, which promotes the most health-conscious philosophy of the American giant. There was no lack of hidden advertising controversy, so much so that the Maranello team was forced to hide the MW logo in several GPs, for example in the last race in France.
A few months ago we informed you about the probable end of the relationship between Ferrari and Philip Morris at the natural expiration of the current agreement. The news was confirmed by the well-known British journalist Joe Saward, in the columns of his personal blog: “There is no doubt that PMI’s involvement with Ferrari has been dwindling over the past 15 years and there are signs that it may end once and for all at end of the 2021 Formula 1 season. There have been no announcements of a contract extension, and they are usually made one year in advance. So Ferrari could be on the market looking for a new title sponsor. One possibility is the arrival of some new investors from the technology sector and it is therefore interesting to note the agreement between Ferrari and Amazon Web Services “. – he explained.
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