F1 has announced a new and important collaboration with PwC (PricewaterhouseCoopers), a global leader in professional services, which becomes the Official Consulting Partner of the championship starting from the Miami GP 2025. The multi-year agreement brings together two entities united by a focus on performance, innovation, and the management of complex systems on a global scale.
The partnership includes not only visibility for PwC during selected events on the calendar (including signage and advertising space), but also privileged access to host clients and stakeholders during race weekends. However, the core of the agreement is the strategic support that PwC will provide to Formula 1 in key areas of its business.
PwC and the strategic agreement for the future of F1
As emphasized by Chief Commercial Officer Emily Prazer: “Formula 1 and PwC share the ability to solve complex problems at the highest level. Their consulting contribution will be crucial in supporting our evolution and global growth. In return, we will offer a global platform that will allow PwC to reach millions of fans around the world.”
PwC will provide F1 with its expertise in strategic consulting, innovation, and operational transformation, with the aim of improving the efficiency and adaptability of the organizational structure of the paddock.
Paul Griggs, Senior Partner of PwC US, enthusiastically commented on the partnership: “Formula 1 represents a high-performance environment where strategy, speed, and innovation come together—and this is where PwC excels. We will support the F1 team with innovative thinking and effective solutions to face the challenges of a constantly evolving global landscape.”
At a time of commercial, regulatory, and technological expansion, the entry of a strategic consulting firm alongside F1 marks another step toward the future.
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