Formula 1 has teamed up with Madrid-based fashion and streetwear brand Pompeii to launch an exclusive new collection celebrating the championship’s arrival at the Spanish capital. The release comes immediately after the historic Italian Grand Prix weekend at Monza and ahead of Formula 1’s debut on Madrid’s brand-new circuit.
The collaboration brings together Formula 1’s motorsport identity with Pompeii’s distinctive approach to contemporary streetwear, strengthening the connection between the new Madrid event and the city’s culture. The Spanish brand is based in Madrid itself, making the partnership particularly fitting for one of the most anticipated additions to the 2026 Formula 1 calendar.
Formula 1 and Pompeii unveil Madrid-inspired streetwear collection
The announcement was made through Formula 1’s social media channels, describing the release as “a collection inspired by the style, tradition and culture of Formula 1, seen through the lens of Pompeii.”
The new range was released on the morning of the announcement and has been created specifically around the Madrid Formula 1 weekend. Rather than simply placing Formula 1 branding on conventional clothing, the collaboration is intended to interpret the sport’s visual identity and heritage through Pompeii’s streetwear aesthetic.
Madrid connection at the heart of Formula 1 collaboration
Pompeii’s roots in the Spanish capital give the project an additional local dimension. The fashion and streetwear brand is headquartered in Madrid, and the company explained that the idea behind the collaboration was closely linked to its home city.
The partnership therefore celebrates Formula 1’s much-anticipated return to Madrid while also connecting the championship with a local brand whose identity has developed around the Spanish capital.
Formula 1 moves to Madrid following the Italian Grand Prix at Monza, beginning a new chapter on the championship calendar as the series prepares to race on the city’s new circuit.
Formula 1 x Pompeii collection now on sale
All items from the collection are already available to purchase through the official Pompeii Brand website and the F1 Store, giving fans the opportunity to access the new streetwear range as Madrid prepares for its Formula 1 weekend.
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