Scuderia Ferrari will not use Mission Winnow brand as part of the official team name for the 2022 Formula 1 season, but is still looking into possible solutions to negotiate with parent company Philip Morris International about continuing their partnership.
During the last two years, the Mission Winnow logo was displayed on the Ferrari the cars, with tobacco company Philip Morris International having created it back in 2018 as a way of promoting new technologies. However, this situation was criticised by many due to the fact that it was considered as a way of getting tobacco advertising back on a Formula 1 car, which is no longer allowed in Formula One.
The branding appeared on the SF21’s rear wings and in bright green on the engine covers during some races of the 2021 Formula 1 championship, as well as being visible on camera on the car nose.
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The official confirmation of Ferrari dropping the Mission Winnow brand was received once the 2022 entry list for Formula 1 was confirmed a few weeks ago, yet Ferrari boss Mattia Binotto has explained that they are still holding discussions with PMI about preserving their partnership in a different way, having been one of Ferrari’s longest-serving sponsors.
“We are discussing it at the moment. They have been our title sponsor and if you look at the way that we subscribe our team to the next championship, it’s not called anymore Scuderia Ferrari Mission Winnow, but only Scuderia Ferrari. I think that’s quite straightforward as an answer. But still, there are many opportunities on which we may collaborate with them, keeping them as partners. We have various options on the table at the moment and we are still talking, and hopefully that will remain as a strong partner, but it will take some more days and some more weeks.” – the Ferrari Team Principal explained.
Scuderia Ferrari officially confirmed the return of Santander as a ‘premium partner’ with the Maranello team on Tuesday. Their logos will replace the Mission Winnow branding on their Formula 1 cars, as well as stretching to the Le Mans Hypercars, GT cars and the race suits and caps of team members.
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