Lewis Hamilton recognized beyond the track
Lewis Hamilton has been named the most marketable athlete of 2025 by SportsPro, earning this prestigious recognition for the second time in his career. With this achievement, the seven-time world champion becomes only the fourth athlete in history to win the title twice, joining global icons such as Lionel Messi, Neymar, and Simone Biles.
“Hamilton represents authenticity and media power”
The British driver has solidified his image as one of the most influential figures in global sport. According to SportsPro, Lewis Hamilton “represents a model of authenticity, social commitment, and media power.” Beyond being a symbol of a winning era in Formula 1, Lewis Hamilton has become a key figure for international brands such as Tommy Hilfiger, Lululemon, and Perplexity, signing major collaborations throughout 2025. In addition to his sporting achievements, Lewis Hamilton is recognized for his social engagement through Mission 44, a foundation he created to promote diversity and inclusion in motorsport.
Other F1 drivers in the rankings
The 2025 SportsPro list also includes other Formula 1 drivers, though in lower positions. Lando Norris is confirmed as an emerging commercial face thanks to his appeal among young fans and the growth of the McLaren brand, while Charles Leclerc appears in the top 30, boosted by his connection with Ferrari and his clean, charismatic image. However, none approach the media impact and broad popularity of Lewis Hamilton, who once again dominates not only on the track but also in the global marketing world. With this recognition, Lewis Hamilton also becomes the oldest athlete to ever lead the 50MM ranking, demonstrating that his influence extends far beyond age and sporting results.
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