As every year, based on a study called “Italy 100 Ranking”, the specialized portal Brand Finance has compiled a ranking of the most valuable Italian brands. Let’s take a look at the top ten and find out where Ferrari is positioned.
Italy 100 Ranking, Ferrari drops off the podium
Thanks to a growth of 3%, Ferrari has reached a value of 7.2 billion euros. However, this was not enough to reach the podium of this particular ranking.
Brand Finance top 10:
1) Gucci – 17.194 billion euros
2) Enel – 11.305 billion euros
3) Eni – 9.664 billion euros
4) Intesa Sanpaolo – 8.976 billion euros
5) Generali – 8.249 billion euros
6) Italian postal service – 7.475 billion euros
7) FERRARI – 7.155 billion euros
8) TIM – 6.019 billion euros
9) Conad – 5.388 billion euros
10) Prada – 4.613 billion euros
Just outside the top 10, however, is Lamborghini, ranked in 11th position. Fiat ranks 24th and Pirelli 29th.
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