Ferrari driver Charles Leclerc stars in striking Riva Yachts underwater campaign. Charles Leclerc shares cinematic Riva Yachts campaign during F1 break.

Charles Leclerc has taken centre stage in a new underwater campaign for Riva Yachts, with the Ferrari Formula 1 driver sharing a series of cinematic photos and video under the simple title “Timeless.” The promotion provides one of the more distinctive off-track appearances of the Monegasque driver during a period normally dominated by discussion of his performances with the Scuderia.

The campaign uses an underwater setting to create a deliberately elegant and minimalist atmosphere, placing Charles Leclerc at the heart of imagery designed around Riva’s luxury identity rather than Formula 1. The result has attracted significant attention from supporters, with reactions praising both the visual production and the Ferrari driver’s presence in the campaign.

Charles Leclerc fronts Riva Yachts’ ‘Timeless’ campaign

Charles Leclerc shared the Riva Yachts promotion on his social channels with just one word — “Timeless” — accompanied by a blue heart. The short caption leaves the underwater photography and video to carry the campaign, which adopts a markedly different tone from the high-speed environment in which the Ferrari driver is usually seen.

Timeless. @rivayacht 🩵 pic.twitter.com/hYIl1se9Vs

— Charles Leclerc (@Charles_Leclerc) August 7, 2026

Among the responses, supporters described the production as “insanely beautiful” and the videography as “stunning”, while other reactions played on the artistic nature of the shoot and Charles Leclerc’s role at the centre of it. The response reflects how naturally the Ferrari driver’s profile now extends beyond the Formula 1 paddock into luxury and lifestyle campaigns.

Riva relationship extends beyond advertising

The collaboration is not an isolated promotional appearance. Charles Leclerc has an established connection with Riva Yachts and took delivery earlier this year of his customised Riva 102’ Corsaro Super, named Sedici.

The yacht includes Minotti interiors and a personalised beach club, giving the relationship a more direct connection than a conventional brand endorsement. That makes the latest campaign a continuation of an association already visible through Charles Leclerc’s personal interest in the company’s yachts.

The pairing also brings together two brands closely associated with Italian design and performance, even though they operate in very different environments. For Charles Leclerc, the collaboration offers a polished contrast to his Formula 1 identity, while Riva gains a global sporting figure whose connection with the company extends into yacht ownership.

A different side of Charles Leclerc away from Ferrari

There is no competitive Formula 1 message behind the campaign, and it should not be interpreted as one. Instead, it provides a rare off-track moment in which the 28-year-old’s public profile is separated almost entirely from lap times, Ferrari development and championship pressure.

The understated “Timeless” caption fits the tone of the production, which relies on atmosphere rather than a complicated promotional message. Supporters responding to the campaign repeatedly focused on its aesthetics, with several noting how naturally Charles Leclerc and Riva’s luxury image complement one another.

For Ferrari fans, it is another glimpse of the Monegasque driver away from the demands of Grand Prix racing — and one of the more visually distinctive collaborations to emerge from his long-running relationship with Riva Yachts.