Ferrari has officially announced a crucial new agreement with a sponsor that will allow the Maranello-based team to continue defending itself against cybersecurity threats. The partnership reinforces the Scuderia’s commitment to data protection and technological innovation. Here are all the details from Ferrari’s latest official statement.
On Wednesday, October 15, Scuderia Ferrari revealed the renewal of its collaboration with Genesys, a global leader in customer experience solutions powered by artificial intelligence. This new multi-year agreement extends the partnership beyond the racetrack. While Ferrari’s on-track performance may not have met expectations in recent months, its commercial progress continues to flourish. In recent seasons, major companies such as ZCG, Ambipar, Vantage, Unicredit, IBM, and Chivas Regal have joined forces with Ferrari. Now, the Italian team has released another official announcement confirming the continuation of its collaboration with a key partner in the field of cybersecurity.
Ferrari and Bitdefender renew their partnership
“Scuderia Ferrari is pleased to announce the multi-year renewal of its partnership with Bitdefender, a global leader in cybersecurity,” read the team’s official statement. “The new agreement further strengthens the collaboration between the two organizations, expanding both technological integration and the partner’s visibility within the Formula 1 environment.” The partnership between Ferrari and Bitdefender originally began in 2022.
Ferrari’s Chief Racing Revenue Officer Lorenzo Giorgetti expressed his satisfaction with the renewal, emphasizing the shared values between the two brands. He explained that Ferrari was delighted to extend its relationship with Bitdefender, a company that shares the team’s passion for innovation, excellence, and maximum reliability. Giorgetti highlighted that in a sport where every detail counts, trust is fundamental. Having a partner like Bitdefender allows Ferrari to fully focus on its on-track activities, knowing that its technology and data are protected by one of the most respected cybersecurity leaders in the world.
Bitdefender will continue to support Scuderia Ferrari as an exclusive cybersecurity partner, providing advanced data protection and operational security solutions for the Formula 1 team. According to Alfonso Fuggetta, Ferrari’s Chief Digital Transformation Officer, the collaboration with Bitdefender is vital for ensuring that the team’s digital infrastructure remains as reliable and high-performing as its race cars.
Fuggetta explained that with Ferrari’s cars and operations becoming increasingly connected, cybersecurity is no longer merely a technical necessity but a foundation for innovation and performance. He noted that Ferrari is pleased to continue working with a trusted partner like Bitdefender to ensure that the team’s digital ecosystem is robust and efficient, both on and off the track. Together, the two organizations are building a secure environment that allows Ferrari to confidently push the limits of what is possible in Formula 1 technology and performance.
This renewed partnership highlights Ferrari’s ongoing investment in both competitive and digital excellence. As Formula 1 continues to evolve into a data-driven sport, cybersecurity becomes a crucial component of success. Through this agreement, Ferrari not only reinforces its defenses against cyber threats but also strengthens its technological backbone — a key element in maintaining the team’s competitive edge in the modern era of Formula 1.
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