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Home » Ferrari announce new multi-year partnership with long-time sponsor

Ferrari announce new multi-year partnership with long-time sponsor. Ferrari confirm new multi-year deal with long-time sponsor.

Scuderia Ferrari has officially confirmed a new multi-year contract with long-time sponsor Kaspersky, at the end of the 2021 Formula 1 championship.

Russian multinational cybersecurity and anti-virus provider Kaspersky has helped secure and protect Ferrari’s data since 2010 and, following a first renewal of their back in 2015, another new long-term deal has been agreed between the two parties.

The new deal will see a strengthening of the bond between Ferrari and Kaspersky, as the latter will now also be an official partner of the Scuderia’s FDA Esports team. Ferrari’s sim drivers will don the Kaspersky name on their apparel and the logo will also be displayed on the clothing and helmets of both Charles Leclerc and Carlos Sainz, plus all the Ferrari team members.

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Scuderia Ferrari Team Principal Mattia Binotto, was of course very happy to announce the continuation of a long-term deal ahead of a 2022 Formula 1 campaign in which the Maranello team will attempt to make even more progress and catch up with Red Bull and Mercedes.

“We are pleased to renew our partnership with Kaspersky and in fact to increase its scope,” the Ferrari boss said upon confirmation of the new deal – “Our two companies have much in common, such as a policy of striving for technological excellence and a culture of teamwork. For over a decade, Kaspersky has played a key role for Scuderia Ferrari, protecting our data both at the track and in Maranello and it is important that we can count on such a reliable partner when it comes to such a delicate aspect in the life of a team. We are also happy that our collaboration has been extended into the world of esports, which is growing fast and is vital when it comes to promoting motorsport to a wider and younger audience.” – he added.

Scuderia Ferrari responded and recovered well from their worst result in the Constructors’ Championship in four decades by finishing a well-deserved third place in the 2021 Formula 1 standings, ahead of nearest rivals McLaren who lost their ‘best of the rest’ status.

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Dec 16, 2021Scuderia Fans
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Video: Carlos Sainz reflects on 'emotional last laps' of 2021 in Abu DhabiFlavio Briatore warns Ferrari has to be competitive in 2022 or again make structural changes

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