Scuderia Ferrari has announced a new multi-year partnership with IBM, a global leader in technology and digital consulting. The collaboration will be active starting from January 1, 2025. This agreement marks an important turning point in the digital strategy of the Maranello team, with the goal of providing new experiences to Formula 1 fans, both on and off the track.
The collaboration between Ferrari and IBM brings together two leading companies, both committed to pushing their limits through innovation. Scuderia Ferrari HP, with its extensive experience in Formula 1, will rely on IBM’s technology to enhance its digital ecosystem. Additionally, it aims to create an increasingly engaging experience for fans. IBM, as a Premium Partner, will provide its advanced expertise in IT consulting and digital solutions. The goal is to bring fans closer to the heart of the action and let them experience the adrenaline of the race in increasingly interactive ways.
New collaboration for the Maranello team
The partnership includes the development of a high-profile digital platform, designed to enrich the fan experience through exclusive content and enhanced accessibility. The agreement between Ferrari and IBM also includes a commitment to engage a younger audience and to explore technological solutions for a more sustainable and inclusive digital future. IBM’s advanced technology will also allow for improved interaction with fans. Among the main objectives is to bring the excitement of Formula 1 to an even deeper level, with new opportunities to stay connected to the Ferrari world.
Thanks to this partnership, Scuderia Ferrari HP strengthens its commitment to digital transformation and innovation. An agreement that aligns with a legacy of excellence combining passion, performance, and technology. This collaboration represents a new chapter for both brands, united in their mission to achieve the highest level of performance and engagement.
Below are the initial statements of Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari.
IBM, like Ferrari, focuses on talented individuals to grow its team, making it the perfect partner to take motorsport enthusiasts and our loyal fans into a new dimension, at a time when Formula 1 has never been so popular among young people. The collaboration with IBM will allow us to offer fans of Scuderia Ferrari HP unprecedented experiences, opening the doors of the team to the outside world, and will also see us active on many other fronts to create initiatives that will generate value for both brands.
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