Ferrari-Estrella Galicia, it’s over
Yesterday, Ferrari officially announced the conclusion of the three-year relationship with the team partner Estrella Galicia, a Spanish brewery that arrived in Maranello with the arrival of Carlos Sainz in 2021 and advertised its non-alcoholic product.
The agreement with Asahi Europe & International
From January 1st onwards, the Prancing Horse will be tied to an agreement with the largest Japanese beer and beverage production company, Asahi. This is not a rumor but official news from a year ago (January 16, 2023): “Ferrari S.p.A. has signed a multi-year agreement with Asahi Europe & International Ltd, which will come into effect from January 1, 2024, whereby one of its non-alcoholic brands will appear on the Scuderia Ferrari F1 cars and the Ferrari Challenge vehicles.”
Peroni Nastro Azzurro 0.0?
Just look through the portfolio of brands owned by Asahi to discover Peroni Nastro Azzurro among the most prestigious brands. Founded in 1846 in Vigevano, the company remained autonomous until 1988 when it was acquired by the French company Danone, then passing to the Belgians of Anheuser-Busch InBev, and since 2016 to the Japanese company Asahi.
Therefore, it is very likely that the non-alcoholic brand Peroni Nastro Azzurro 0.0 will take over Estrella Galicia 0.0 as a team partner for Maranello, replicating the pattern of non-alcoholic beer.
Another clue may come from the website https://www.pnapartnerships.com/, which indicates the imminent launch of a site dedicated to the commercial collaboration between the two brands.
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