F1 | V10 rumours return as Anthony Hamilton launches the HybridV10 project

Anthony Hamilton, the father of Lewis Hamilton, has founded a new company called HybridV10, a move that has immediately sparked speculation about a project that could potentially rival Formula 1 in some form. An official announcement is not expected before 2026, but the first details have already begun to attract attention.

Anthony Hamilton, father of seven-time Formula 1 world champion Lewis Hamilton, is once again making headlines away from the racetrack. In recent days, he registered a new company named HybridV10, classified under a category that includes television production, advertising agencies, and sporting activities. At the same time, the father of the Ferrari driver has filed a series of trademarks: Hybrid World Series, Hybrid World Commission, Hybrid Grand Prix, and HybridV10 World Motorsport Festival. These names clearly reference the world of motorsport and leave room for multiple interpretations.

For now, however, there has been no official announcement regarding the final nature of the project. The company was registered only a few days ago, and at present Anthony Hamilton is listed as the sole director.

A new championship on the way?

At this early stage, the company appears to function as a holding entity, created primarily to manage contracts, rights, and administrative matters. It is entirely normal that no additional directors or visible partners have been appointed yet. These figures could be added at a later stage, once the project is clearly defined and publicly announced. Those familiar with the industry know that this is often the first step before something concrete takes shape. The legal structure is built first, and only later does the substance follow.

For the moment, therefore, there are no certainties, but there are plenty of clues. Despite the evocative names, the idea of a fully independent world championship seems difficult to believe. The current motorsport ecosystem, dominated by the FIA, Formula One Management, and Formula 1 itself, leaves very little room for parallel global series. Such an undertaking would require enormous financial investment as well as complex political and regulatory approval. It is a scenario that would be extremely challenging, if not almost impossible.

Far more plausible is the hypothesis of a junior series, perhaps focused on young talents, or a series of special events inspired by the Goodwood Festival of Speed, where spectacle, history, and competition coexist. The registered trademarks, in fact, also seem well suited to non-traditional formats that go beyond the classic championship structure.

HybridV10 may focus on multimedia

There is also another possible direction, perhaps the most credible one. HybridV10 could become a multimedia production company or a communications agency specializing in motorsport. This would follow a model similar to Box To Box Films, the production team behind the global success of Drive to Survive. Anthony Hamilton understands very well the importance of storytelling, image, and narrative in modern sport.

A project that combines racing, digital content, and marketing would be perfectly aligned with the current evolution of Formula 1, which increasingly relies on media engagement and global storytelling to reach new audiences. In this context, HybridV10 could represent not a direct competitor to Formula 1 on track, but a complementary force shaping how motorsport is presented and consumed worldwide.

A venture combining racing action with high-quality content and marketing strategies would align perfectly with the ongoing transformation of Formula 1 into a global entertainment phenomenon.