F1 | Scuderia Ferrari announces agreement with a new Official Partner. Here is the new Official Partner of Ferrari.

After the Australian Grand Prix, marked by rain and risky strategies, and the Chinese GP, where both drivers were disqualified after the race, Ferrari is looking to redeem itself. The only bright spot in this early season was Lewis Hamilton’s pole position, later converted into a Sprint race victory in Shanghai. On the eve of the Japanese GP weekend, which will see drivers take to the track on Friday for free practice, Scuderia Ferrari has announced a new partnership with a well-known Japanese hotel group. Espacio, part of the Kowa Group, is now the new Official Partner of the Maranello team. Ferrari has signed a multi-year agreement with Espacio.

The collaboration between Espacio and Scuderia Ferrari stems from shared values such as quality and excellence. Through this long-term agreement, both parties commit to providing fans and beyond with unique and exclusive experiences.

The press release includes a statement from Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, explaining the reasons behind the agreement: “We are delighted to welcome Espacio as an Official Partner of Scuderia Ferrari HP. Our company is always committed to pursuing excellence, not only in on-track performance but also in offering unique moments to fans and customers. Espacio shares our passion for uncompromising quality and dedication to creating exclusive experiences, and we look forward to working together.”