The presentation date for the new Ferrari race car is fast approaching. The event is scheduled for February 13, once again in Maranello. After disclosing the date, the presentation time for the new Ferrari SF-24, the 2024 race car, has now emerged.
The media attention it is receiving over these two days is enormous. This is evident in the sales data for the last quarter of 2023 and the stock price, which has increased by several percentage points. Perhaps a consequence of the Lewis Hamilton announcement? Maybe, but last year, Ferrari still managed to assert itself in the global market for super sports cars. Amidst all this, as mentioned earlier, there was the announcement of Lewis Hamilton, which generated a global media earthquake.
However, everything Lewis Hamilton will experience in Ferrari is to be postponed until 2025 when the seven-time world champion hits the track on the Red in Melbourne. Before that date, the focus is on what 2024 will bring, the year of Ferrari’s revival, where everything is centered around Charles Leclerc. We don’t know the shapes that will define the SF-24, but we might find out on February 13 in the late morning. In fact, after teasing the colors of the 2024 livery, Ferrari has added a new detail about the car launch.
Observing the official Scuderia Ferrari Instagram stories, you can notice a countdown. If clicked, this countdown clearly shows the presentation time of the Ferrari SF-24. We don’t know if it will be the exact moment when we can see the Project 676 in the light, but it is highly plausible. What is certain is the shakedown that will take place on the same day as the presentation at the Fiorano track. In conclusion, mark your calendars for February 13 at 12:00 Italian time, the moment when we can discover the shapes and livery of the new Red from Maranello.