Formula 1 motorsport director Ross Brawn admitted that the sport’s new Sprint Qualifying format is aimed at attracting new younger viewers
Formula 1 will hold its first three Sprint Qualifying races later this year. In an interview for The Muscle Help Foundation, Brawn said the series has been “trying to get a sprint race format into Formula 1 for a number of years”, partly because they believe it will be more popular with younger fans.
“It’s a format we want to test,” he said. “Things change and young people don’t necessarily want to watch two hours of racing on a Sunday afternoon. We may find the short format racing’s more appealing to them. But we don’t want to disorientate our loyal fans who are really the core of our sport. And so can we find a combination? That’s what we’re testing. So there are three races this year. We’ll take stock and then we’ll decide what the next step is for the future.” – he explained.
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