Formula 1 has officially unveiled a new video to present the 2026 season, featuring not only the drivers on the grid but also a major international star. And it was Charles Leclerc’s words that immediately sparked excitement among Ferrari fans around the world.
To celebrate the start of the 2026 Formula 1 season, which will get underway on March 6 in Melbourne, Australia, Formula 1 has launched its new global campaign titled “All To Drive For”. The face of the promotional video is internationally renowned actor Damson Idris, joined by all 22 drivers on the grid as anticipation builds for what promises to be a landmark year for the sport.
The video that launches the 2026 F1 season arrives
The 60-second video opens with Idris — already well known for his role in the award-winning F1 – The Movie — addressing fans with a provocative question: “Do you think you know Formula 1?” before adding playfully, “Think again.”
The baton is then passed to reigning world champion Lando Norris, who emphasizes the scale of change ahead by stating: “Everything is changing.” The high-intensity trailer goes on to showcase the main protagonists of the upcoming campaign, including Ferrari drivers Charles Leclerc and Lewis Hamilton, who will represent the Scuderia in this new regulatory era.
It was Charles Leclerc, however, who delivered the line that immediately fueled Ferrari supporters’ dreams for 2026. The Monegasque driver declared with conviction: “Anything can happen.”
Those three words quickly resonated across social media and among the Ferrari faithful, who see the new technical cycle as a potential opportunity for the Scuderia to return to the very top of Formula 1. With sweeping regulation changes set to redefine the competitive order, uncertainty becomes a source of hope — especially for teams aiming to close the gap to their rivals.
The campaign celebrates a season that is widely expected to mark a historic turning point for Formula 1. The 2026 championship will introduce completely new cars, new power units and a fundamentally different driving approach, reshaping both performance dynamics and race strategies. It is a reset that could dramatically alter the competitive hierarchy from the very first Grand Prix in Melbourne.
As explained by Emily Prazer, Chief Commercial Officer of Formula 1: “The 2026 season welcomes the new generation of Formula 1, with new cars, new engines and a completely different driving style. It is the biggest change our sport has ever seen, with the level of the teams reset as each one fights to produce the best car and performance. The campaign invites both long-time and new fans to take part at a moment when every lap is unpredictable and everything is up for grabs.”
Her words underline the magnitude of the regulatory overhaul. With teams starting from a more level playing field, development efficiency, engineering creativity and strategic execution could make the decisive difference. In such a context, Charles Leclerc’s “Anything can happen” becomes more than just a slogan — it reflects the genuine unpredictability surrounding the 2026 Formula 1 season.
Beyond its digital rollout across official Formula 1 platforms and global broadcasters, the “All To Drive For” campaign will also feature large-scale outdoor advertising in major cities including London, New York, Los Angeles and Melbourne. The slogan chosen for the campaign captures the spirit of the new era: “New Cars, New Power, New Teams, New Passion, All To Drive For.”
With the countdown to the Australian Grand Prix already underway, Formula 1 has made it clear that 2026 will not simply be another season, but the beginning of a transformative chapter. And for Ferrari fans, Charles Leclerc’s confident message serves as a powerful reminder that in a year defined by change, opportunity may be closer than ever.
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