Charles Leclerc once again steps outside the familiar world of Formula 1 and into a completely different environment, starring in a visually striking desert campaign for Celsius Energy Drink. The Scuderia Ferrari driver is seen behind the wheel of powerful off-road vehicles, tackling vast dunes and extreme conditions that highlight both performance and endurance.
Far from the circuits and the intense pressure of the Formula 1 calendar, the shoot presents a more adventurous and raw side of Charles Leclerc. The desert setting, combined with high-performance machines built to conquer sand and heat, underlines the physical demands and focus required even outside competitive racing. It is a setting that perfectly matches the brand’s message of energy, resilience and pushing personal limits.
The images capture Charles Leclerc immersed in the experience, from driving across towering dunes to taking brief moments of recovery between runs. The campaign reinforces the strong connection between elite motorsport athletes and high-intensity lifestyles, offering fans a rare glimpse of the Ferrari driver in an environment very different from a Grand Prix weekend.
Below, the photos from the Celsius Energy Drink shoot show Charles Leclerc embracing adventure in the desert, blending motorsport passion with exploration and performance beyond Formula 1.
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