Formula 1 is continuing its push beyond the racetrack by bringing back Passenger Princess, the light-hearted digital series created by Amelia Dimoldenberg in partnership with Formula 1 and Dimz Inc. After the first season became a social media sensation, the popular format is returning with a fresh lineup of drivers, including Ferrari star Charles Leclerc, who is set to showcase a completely different side of his personality.
Joining Charles Leclerc in the new episodes are Mercedes driver Kimi Antonelli, Franco Colapinto, Gabriel Bortoleto, Alex Albon and Valtteri Bottas. Rather than battling for lap times or championship points, the drivers are asked to become driving instructors, attempting to teach Amelia the basics of getting behind the wheel despite her openly acknowledging that she has very little driving experience.
Charles Leclerc trades Formula 1 precision for comedy
The concept remains deliberately simple, but that simplicity is exactly what has made the series such a success. Amelia takes control of the car while the Formula 1 drivers try to guide her through the fundamentals of driving. Instead of smooth lessons, however, the episodes quickly descend into awkward misunderstandings, unexpected reactions and spontaneous comedy, creating the kind of unscripted moments that have attracted millions of viewers across social media platforms.
For Charles Leclerc, whose public image is usually associated with intense focus and elite-level performance on Formula 1 weekends, the series provides a rare opportunity to step away from the pressures of racing. Fans are able to see the Ferrari driver in a much more relaxed environment, where quick wit, patience and natural humour become just as important as precision and technical knowledge.
Kimi Antonelli also embraces a very different role from the one Formula 1 supporters have become accustomed to seeing. Instead of concentrating on race strategy, tyre management or qualifying performance, the young Italian finds himself navigating unpredictable situations that generate entertaining exchanges and genuine laughter.
A proven Formula 1 digital success returns
The first season of Passenger Princess demonstrated that Formula 1 audiences have a growing appetite for content beyond Grand Prix weekends. Previous episodes featuring Carlos Sainz, Oscar Piastri and Oliver Bearman generated millions of views by revealing a more authentic and spontaneous side of the sport’s biggest personalities.
Rather than focusing exclusively on technical discussions or race analysis, the series highlights everyday interactions that allow fans to connect with the drivers on a more personal level. The relaxed atmosphere encourages natural conversations and humorous situations that rarely emerge inside the highly competitive Formula 1 paddock.
That approach has become an increasingly important part of Formula 1’s digital strategy. Alongside documentaries, behind-the-scenes productions and exclusive social media content, entertainment-focused projects have helped introduce the championship to new audiences while strengthening engagement among long-time supporters.
Formula 1 continues to showcase the personalities behind the helmets
As Formula 1 continues to grow globally, productions like Passenger Princess have become valuable tools for bringing fans closer to the drivers away from the intensity of race weekends. The series complements the sporting spectacle by highlighting the personalities, humour and human side that are often hidden beneath helmets and team uniforms.
i like how his method isn’t teaching her how to drive, but just saying he trusts her driving 😭😭 pic.twitter.com/RNfjffrDX3
— clara (@leclercsletters) July 15, 2026
For Ferrari supporters, the return of Charles Leclerc to this type of content offers another opportunity to see one of the championship’s biggest stars outside his usual competitive environment. The Monegasque driver’s natural charisma has already made him one of Formula 1’s most recognisable personalities, and appearances like this continue to reinforce that popularity.
With an entertaining cast, an intentionally chaotic learning experience and plenty of unscripted moments, the second season of Passenger Princess is expected to generate another wave of viral clips throughout the Formula 1 season. As Charles Leclerc, Kimi Antonelli and the rest of the lineup attempt to transform Amelia Dimoldenberg into a more confident driver, fans can once again expect plenty of laughter, memorable interactions and shareable moments that extend Formula 1’s reach far beyond the circuit.
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