F1 – PUMA and Ferrari together again, with Charles Leclerc becoming the brand ambassador for the German brand. In addition to the current partnership between Scuderia Ferrari and PUMA Motorsport, an agreement has also been reached with the Monegasque driver. He will be responsible for promoting the brand’s collections, which have long been associated with the Maranello team.
The collaboration between PUMA and Ferrari is expanding: Charles Leclerc becomes a brand ambassador for the German sportswear brand. This strategic partnership aims to raise awareness of the brand, connect with motorsport and fashion enthusiasts, and strengthen PUMA’s impact in these sectors.
The collaboration will see Charles Leclerc featured in a series of high-profile PUMA collections, with a special focus on PUMA Motorsport for Scuderia Ferrari collections.
“I am very happy to become a member of the PUMA family,” reads Charles Leclerc’s statement in the official press release. “There are so many PUMA athletes I admired when I was younger. Now being part of that same family is a special moment for me.”
“The partnership with PUMA is the perfect match to support me in my journey of improvement as an athlete, providing me with their latest designs and the support of the entire PUMA team and its athletes,” the Monegasque continues. “I can’t wait to be just a phone call away from sharing my experiences and having the support of the PUMA family, engaging in the brand’s projects on and off the track.”
This enthusiasm was echoed by CEO Arne Freundt: “We are excited to welcome Charles to the PUMA family. His unique mix of being a professional athlete in Formula 1 and a fashion enthusiast off the track makes him perfect for our brand. Charles will not only be a motorsport ambassador, but will also play a key role in various projects and initiatives beyond the track.”
Source: f1ingenerale
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