Aston Martin steals a top sponsor right from Ferrari ahead of 2026. Ferrari loses a major partner as Aston Martin ramps up for 2026.

Celsius is leaving Ferrari to join Aston Martin from 2026, with a multi-year agreement in the works for a brand that continues to grow rapidly.

In a surprising turn in the Formula 1 sponsorship world, energy drink brand Celsius, currently a partner of Scuderia Ferrari HP, is set to switch teams. Starting in 2026, Celsius will become a sponsor of the Aston Martin F1 Team, marking a strategically important move for both the brand and the Silverstone-based team.

According to SportBusiness, the partnership will be a multi-year agreement. The Celsius logo will appear on the Aston Martin car and on the drivers’ suits. For the British team, this represents a significant milestone. Celsius’ arrival introduces a new commercial category within their partnership structure, broadening the brand’s presence across the paddock.

The move to Aston Martin is no coincidence. Celsius is heavily investing in sports globally, with a strategy that has recently seen the brand sponsor teams and athletes across multiple disciplines. Recent deals include partnerships in Major League Soccer (MLS), Professional Fighters League (PFL), and collaborations with several sports ambassadors. Formula 1 is therefore a crucial piece in building a stronger global presence.

Aston Martin poaches Celsius from Ferrari

Celsius had been a visible sponsor with Ferrari, actively participating in the team’s commercial initiatives. Its move to Aston Martin marks a decisive shift. From 2026, the brand will support the team during a critical phase in its history. That year will also see the start of the Aston Martin–Honda project and the arrival of new technical regulations, bringing major changes to the power unit, chassis, and aerodynamics.

Lawrence Stroll’s team continues to attract investment and new sponsors. Celsius’ arrival confirms the project’s strong growth trajectory and its ambition to become a leading force in the new era of Formula 1.

The transfer of Celsius from Ferrari to Aston Martin is one of the most significant commercial moves ahead of 2026. It reflects the brand’s desire to align with a rapidly expanding team and confirms Aston Martin’s growing appeal for global brands.

The partnership will be officially announced in the coming months, but the picture is already clear. Celsius will be one of the new commercial faces of the green team in a deal that promises high visibility for both parties.