Celsius becomes Global Partner of Scuderia Ferrari | F1 sponsors. Ferrari is delighted to announce the renewal and expansion of its partnership with Celsius Holdings.

The ‘Red Bull’ of Ferrari confirmed
Scuderia Ferrari is delighted to announce the renewal and expansion of its partnership with Celsius Holdings, the producer of the globally famous fitness drink, Celsius. Celsius is now a global Team Partner of the Formula 1 team. Celsius will continue to fuel Scuderia Ferrari both on the track and at Maranello with its fitness drink made from premium ingredients and zero sugars. This beverage is designed to provide energy for individuals aiming to stay fit, push their limits, and enhance their overall quality of life. Fans of Scuderia Ferrari can also look forward to special activations organized by Celsius throughout the season, both on and off the tracks, promising a memorable season.

Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, expressed, “Less than a year since the start of our collaboration, we are pleased to expand the partnership with Celsius, which becomes a global Team Partner of Scuderia Ferrari for the 2024 season and beyond. With its products based on premium ingredients, Celsius will provide our drivers and team members with an essential energy reserve to perform at their best during this 24-race season. Celsius is quickly becoming one of the most popular energy drinks on the market, and we look forward to working with them on new ideas to create exciting experiences for our fans worldwide.”

Kyle Watson, Executive Vice President, Marketing of Celsius, stated, “Celsius shares with Scuderia Ferrari the passion for competition that drives drivers, the team, and fans to give their best and live in shape on and off the track. We couldn’t be happier to continue growing our partnership with this historic Formula 1 team that shares our commitment to extracting the best from every day and performing at the highest levels.”