From Peroni to Tifosi
Scuderia Ferrari will have an extra boost in the 2024 Formula 1 Saudi Arabian Grand Prix, which kicks off this weekend at the Jeddah circuit. The red cars will carry all their fans on the side pods quite literally since the word ‘Tifosi’ will appear on the SF-24s of Carlos Sainz and Charles Leclerc, replacing the Peroni brand that usually features as a sponsor in that position.
No alcoholic beverages
The reason for the replacement is simple: the consumption of alcoholic beverages is prohibited by Islam, and Saudi Arabia remains one of the few countries in the world with strict alcohol bans. Therefore, the well-known brand of the Italian beer manufacturer cannot appear.
The choice was to replace it in this way to make the support of the Ferrari fans feel even closer to the team competing on the Saudi track. The new detail was also highlighted by the Maranello team on their social media channels, triggering mostly positive reactions from fans.
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